Tag Archives: marketing

World-Class Wine In Harsh Conditions, Colorado’s Greatest Challenge May Be Man-Made

By JoeRoberts Originally published in : Palate Press: The online wine magazine Quick—what do a former aerospace engineer, a computer tech industry entrepreneur, and a trained geologist who spent most of his career traversing the globe to find rare earth substances all have in common? If you answered “they all now make fine wine in [...]

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Selling Armagnac to China: Worth Watching

by Becky Sue Epstein Originally posted in Palate Press: The online wine magazine When I was in the French region of Armagnac in December, everyone was all excited about selling Armagnac in China. As well they should be. While Armagnac is a beautiful, tawny, aromatic spirit with a long tradition, in recent decades it has [...]

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Craft Wine : What the Wine Industry Can Learn from Craft Beer

by Jules Van Cruysen Originally published in Palate Press: The online wine magazine The wine market is crowded. There are thousands of wineries jumping up and down screaming, ‘ME, ME, ME!!!’, all trying to tell a story about what makes them different. It’s a story that wine buyers and potential customers are getting bored of. [...]

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Wine Sample Request Etiquette—for Bloggers and Others

by Meg Houston Maker Originally published in Palate Press: The online wine magazine The pipeline has dried up. Five or six years ago, almost any casual wine enthusiast could launch a WordPress or Blogger blog, write a post about each new wine he drank—from the plonk to the good stuff—and wait for wine samples to [...]

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Unearthing A New Group of Wineries in Piedmont

by Becky Sue Epstein Originally published in Palate Press: The online wine magazine Driving around the enigmatic, fog-shrouded Piedmont region of Italy, I saw steep vineyards that fall away from the winding, mountain roads, and medieval castles looming out of the haze on every other hilltop. I recalled the great Barolo and Barbaresco wines from [...]

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